SEO copywriting: Searchwritten

Author Archives | monchito

monchito - who has written 13 posts on SEO copywriting: Searchwritten.

Web developer since 2001, SEO consultant since 2006. You can visit my LinkedIn account to learn more: ramoneijkemans.p.s.; I also run a Dutch blog about SEO and webdesign in general.

A temporary change of leadership

Wednesday, July 2, 2008

1 Comment

Just a small post letting you know that in the following two weeks this website will be maintained by my colleague Erik-Jan Bulthuis. He promised to update it with a post he’s been working on, so it’s things as usual :) p.s.: I’ll be in Barcelona with my girlfriend, seeing some touristic things and visiting our [...]

Press Release SEO: an interview with Rutger Betlem (sprout.nl)

Tuesday, June 24, 2008

0 Comments

The internet offers a plethora of information about Press Release SEO, but it suffers from an inherent lack of information: It’s all written by SEOs, for SEOs. But what about the editors that receive hundreds of press releases on a daily basis? I compiled a list of questions and asked several editors of major news websites and traditional [...]

To hell with the whole blackhat-whitehat thing

Wednesday, June 18, 2008

1 Comment

So the last two weeks the discussion about blackhat versus whitehat SEO erupted again. Good. It’s a relevant discussion, and I always enjoy following it, because we’re actually discussing the fundamentals of our industry. But the topic of discussion itself is wrong, because it’s too crude. When I see quotes like ‘blackhat SEO is not SEO’, ‘whitehat [...]

Who needs nofollows anyway

Monday, June 9, 2008

10 Comments

I just stopped using nofollows in the site structure of searchwritten.com. It’s not that I think nofollows are useless or that I’m afraid that Google will one day see it as ‘over optimization’. But as an SEO who has full control over my own website, I shouldn’t really need artificial techniques like nofollowing. Instead, I should [...]

Title-tags for dummies? How to explain basic SEO concepts to your clients and prospects

Sunday, June 8, 2008

27 Comments

An integral part of being an SEO consultant is knowing how to explain, or even sell, your work to clients and prospects. This article provides a complete example of how to explain the basic concept of 'writing title-tags' to beginners.

Garbage in, garbage out: the psychology of good SEO

Saturday, May 31, 2008

4 Comments

One of the most important guidelines for successful selling and marketing is ‘garbage in, garbage out’. Well, actually, originally it has nothing to do with marketing, but with computer science: ‘computers don’t make mistakes, humans do’. But ‘The term can be used in any field in which it is difficult to create a good result when [...]

Press release SEO: Jeroen Mirck

Wednesday, May 21, 2008

5 Comments

An interview with Jeroen Mirck, editor in chief of Emerce.nl, about Press Release SEO.

Siloing WordPress: video presentations

Sunday, May 18, 2008

11 Comments

I’ve searched the web for good content - including video and presentations - about siloing, theming, and website structure in general. This is what i found, liked, and want to share with you. Enjoy!