SEO copywriting: Searchwritten

It’s difficult to read long articles from screen. Fortunately, some clever guys invented printers. But printing some articles can be a real pain. Most webpages I try to print, don’t have a good workaround for this function. Among the greatest irritations are:

1. Navigation items that takes two pages
2. Text that is wider than my page
3. White pages or pages with only a title
4. Unreadable URLs
5. Flash or other applications which can’t be printed
6. Images that are broken done on the bottom of the page
7. Text in frames that can’t be printed

Let’s say something more about some of these irritations. (more…)

Just a small post letting you know that in the following two weeks this website will be maintained by my colleague Erik-Jan Bulthuis. He promised to update it with a post he’s been working on, so it’s things as usual :)

p.s.: I’ll be in Barcelona with my girlfriend, seeing some touristic things and visiting our Spanish colleagues from Onetomarket. I have been working on a post of my own and maybe i’ll publish it this week. If not, it will be in two weeks.

The internet offers a plethora of information about Press Release SEO, but it suffers from an inherent lack of information:

It’s all written by SEOs, for SEOs.

But what about the editors that receive hundreds of press releases on a daily basis?

I compiled a list of questions and asked several editors of major news websites and traditional media. The goal being to learn more about this subject from ‘the other party’: those who get it in bulk. How do they handle it?

So here is the second response by Rutger Betlem of Sprout.nl. Enjoy, learn, and tell me what you think!

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So the last two weeks the discussion about blackhat versus whitehat SEO erupted again. Good. It’s a relevant discussion, and I always enjoy following it, because we’re actually discussing the fundamentals of our industry.

But the topic of discussion itself is wrong, because it’s too crude.

When I see quotes like ‘blackhat SEO is not SEO’, ‘whitehat is not advanced SEO’, ‘blackhat is pure evil’ or similar, it always seems just … so … A Long Time Ago, In A Galaxy Far, Far Away…. Good against evil, white against black, results against morality, left vs right… But get real! These are simple stories. Fairytales. Way too simplistic for real-life. (more…)

I just stopped using nofollows in the site structure of searchwritten.com. It’s not that I think nofollows are useless or that I’m afraid that Google will one day see it as ‘over optimization’.

But as an SEO who has full control over my own website, I shouldn’t really need artificial techniques like nofollowing. Instead, I should focus on a good site structure.
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Us SEOs really enjoy talking to our online marketing brethren about the latest and greatest in search engine land.

We are an easy crowd. We even have our own social media site.

It turns into a different ball game when you talk to your clients and prospects. They don’t have the time, don’t have the knowledge and perhaps don’t even WANT to know what you have to say. But still, they need to be convinced and educated about the ‘SEO ways’ to turn a website into a success in the SERPs.

So how to do that? (more…)